Ericsson to zoom on Networked Society at CES 2015

LAS VEGAS: At the highly-talked about CES 2015, which is attracting people and industries beyond the electronics territory, Ericsson too is set for dangling a peek into new-age helmets, and cars.

It would be unveiling some work on technology connecting cycle helmets with cars as part of a collaboration between Ericsson, Volvo and POC, as hinted.

It has stated that attendees can experience the Networked Society at Ericsson booth at the CES Convention Center and during 2015 International CES, Ericsson will showcase a Networked Society where every person and every industry is empowered to reach their full potential.

With its newly released 2015 consumer trends report, Ericsson adds it will demonstrate how the Networked Society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.

It urges attendees to cisit the Ericsson booth to see how Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson have joined together to create innovative safety technology connecting drivers and cyclists for the first time ever. The technology consists of a connected car and helmet prototype that will establish two-way communication offering proximity alerts to Volvo drivers and cyclists and thereby avoid accidents, it explains.

It will also reveal some trends as each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100,000 individuals, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people across many cultures.  Ericsson will take visitors on a journey to explore the possibilities of a Networked Society with innovations that are just around the corner. Ericsson will showcase four key areas of the Networked Society, including:

In the Entertainment Redefined area of the CES booth, Ericsson will explore how technology is transforming the concert and sporting experience, it adds. The company also seems excited about vehicles becoming smarter, nimbler, safer and more fun. Fully self-driving cars remain some years away, but new technology in the next five years will help cars park themselves, monitor the alertness of the driver and even communicate with each other to avoid collisions, the company stressed and talks of the Ericsson Connected Vehicle Cloud, wherein Ericsson will demonstrate how connectivity with the car and its interaction with other vehicles elevates the experience for drivers and passengers on the road.

Ericsson believes that connectivity can make positive socio-economic and environmental impacts around the world. Described as the “Internet of Things” (IoT), concept Ericsson will showcase how individuals, industries and cities can benefit from this new network where everything is connected.

In an industry first, as Ericsson calls it, it will introduce new 4.5G technology, called Licensed Assisted Access or LAA, that increases mobile data speeds on smartphones and other consumer devices.

By the year 2020, there will be 50 billion connected devices – six for every connected person and Ericsson will also showcase how this new experience will look and how it is being driven by today’s innovations.