Ericsson and Tata Sky join hands for 4K broadcast service in India

NEW DELHI: Ericsson has announced that it has enabled Tata Sky launch the first commercial 4K video service in the subcontinent. With the launch of the Tata Sky 4K service, customers subscribing to this service can watch video up to four times the resolution of the standard high definition (HD) video currently available.

As part of the deal, Ericsson will provide compression technology for 4K distribution using high resolution 1080P50 format. This will help boost TV viewing experience for Indian-based viewers subscribing to the 4K Tata Sky Video Service.

The Compression technology HEVC (High Efficiency Video Codec) integrated by Ericsson enables Tata Sky to achieve cost-effective and crucial bandwidth efficiencies while deploying new video services to meet ever increasing network and consumer demands.

Ericsson predicts that there will be 50 billion connected devices by 2020, and more than 15 billion of these are expected to be video enabled. With availability of more content for an ever ­­­­­increasing number of video-enabled devices, it is critical to maximize video delivery over available bandwidth and multiple networks.

"Ericsson is delighted to partner with Tata Sky to roll out India’s first commercial 4K video service. Superior technology, proven industry leadership and service excellence from Ericsson enables Tata Sky to offer a differentiated and future proofed digital experience to its subscribers,” Chris Houghton, Head of Region, Ericsson India.