Epson launches new digital press in India

BANGALORE, INDIA: Epson, a digital imaging and printing solutions provider, on Saturday announced the launch of Epson SurePress L-4033A digital press in Asia outside of Japan.

SurePress is a versatile short-run digital press and is the world’s first commercial label press system to use Epson’s high performance Micro Piezo print head technology, said a press release.

SurePress is designed for label printing firms taking the first steps into digital printing or expanding their existing digital printing capacity, as well as general commercial printers looking to add digital label printing to their portfolio of services.

It prints on a range of off-the-shelf papers and film up to 330 mm wide and at speeds up to 5m/min and fits easily into existing digital workflows. Harnessing Epson's Micro Piezo inkjet technology and newly-developed six-colour, water-based, pigment inks, SurePress is able to ensure consistent and high quality results, it claimed.

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SurePress offers a print on demand capability and needs a make-ready time only 15 minutes, which is a significant time saving over traditional letter or semi-rotary press systems that need a minimum of three hours for setup.

It is poised to take advantage of the large and rapidly growing label printing market of Asia that composed 34 per cent of the global market in 2009 according to the latest available report from leading packaging market research firm Alexander Watson Associates.

The latest available report from industrial printing research firm Infotrends also predicts that global digital label printing market will show strong growth of 15.7 per cent annually, rising from $1.8 billon in 2009, to over $3.7 billion by 2014, and represents the single biggest analog-to-digital print opportunity in the graphics market.

Key features of the new product include high quality labels, versatile media support, wide colour gamut, enhanced productivity and less waste.