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 Analysts: Guiding Stars or Shepherds?
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admin

India
33 Posts

Posted - 10/26/2009 :  13:05:57  Show Profile  Reply with Quote
Check this out.
Recently, in May, a lawsuit has been filed by ZL Technologies, a San Jose-based vendor that sells e-mail and document storage software. ZL has claimed in a statement that "Gartner's use of their proprietary Magic Quadrant is misleading and favors large vendors with large sales and marketing budgets over smaller innovators such as ZL that have developed higher performing products."


On its part, as per some media reports, Gartner has responded to ZL's claims and filed a motion dismissing ZL's complaint.
While on one hand there are allegations that advisory firms often take money from the companies that they opine about and that opinion is what mostly travels around as 'influence'.
On the other hand, analysts counter-argue that if industry players and end-user companies continue to seek as well as pay them for their expertise and opinions, how can they be accused?
Doesn't the power of the firm's 'opinion', even if it comes with a price tag tell something as to how strong or sought-after it is?

Interestingly, it has been reported that one ZL court document points that "Gartner…exercises hegemonic control over the purchases made by a wide swath of the international corporate and governmental market. The technology Gartner says to buy is bought."

Now, what's your take on this fresh controversy?
And how do you use an analyst firm's opinion? As an unquestioned, final-word 'influence'?

Or as just a 'reference'?

Do IT decision makers take the blindfolded, herd approach letting an analyst firm shepherd them?
Or do they value their opinions enough to let them be their guide?
???

admin

India
33 Posts

Posted - 10/30/2009 :  17:33:45  Show Profile  Reply with Quote
"We are aware of the complaint filed in California by ZL Technologies regarding their location in a Gartner Magic Quadrant. While it’s not our practice to discuss pending litigation, we do consider this complaint to be completely without merit and have moved to dismiss it in the courts. While we regret that ZL Technology is dissatisfied with its location in the Magic Quadrant, we remain committed to providing our clients with independent research and advice about the products that we cover."

Gartner's response on this issue
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admin

India
33 Posts

Posted - 10/30/2009 :  17:34:07  Show Profile  Reply with Quote
"We are aware of the complaint filed in California by ZL Technologies regarding their location in a Gartner Magic Quadrant. While it’s not our practice to discuss pending litigation, we do consider this complaint to be completely without merit and have moved to dismiss it in the courts. While we regret that ZL Technology is dissatisfied with its location in the Magic Quadrant, we remain committed to providing our clients with independent research and advice about the products that we cover."

Gartner's response on this issue
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