E-mail search in 5 secs — courtesy Bloomba

CHENNAI: Bloomba, a search based email client designed and developed by Chennai based iSoftTech, has been launched in India. iSoftTech had developed this product for its US-client Stata Labs. The second version of Bloomba was launched in US in June this year whereas, the first version was launched in October 2003.

In India, Bloomba will be available at a price of Rs 1499. Bloomba is also bundled with SAproxy Pro 2.0 spam protection software built on the open source SpamAssassin. SAproxy Pro will be available to the users in India for Rs 499. iSoftTech has been appointed as the reseller for Bloomba in India by Stata Labs. Currently, the product will be made available in India through the iSoftTech website.

According to iSoftTech president and COO, Vijay Babu, the company will be following this demand-delivery model for a while following which, it will be strategizing a new marketing model.

Delineating the uniqueness of this email client vis-à-vis other email clients, Stata Labs senior VP (products and services) Ellen Salisbury claimed that Bloomba is the world's first search based email client which not only searches the body of an email but also the attachments. "According to IDC, there are 31 billion email messages sent daily and professionals waste hours hunting for emails. Bloomba is a search based email, which saves time in searching as it searches for any email in just five seconds," she added.

Professor at IIT Madras, Ashok Jhunjhunwala, while making the official launch of the product, remarked that Bloomba would make a difference to all professionals in India, whether they are organized or unorganized in managing their mails.

iSoftTech is a joint endeavor by founder and chairman of Analog Device Ray Stata and the Tenet Group formed by Jhunjhunwala.

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