'EffiCloud' now commercially available in Mumbai

After launching a cloud company AllTimeIT in July this year, the consortium of 15 top IT infrastructure services providers and system integrators (Sis) on Thursday announced the commercial availability of its cloud brand 'EffiCloud' in Mumbai.

The newly formed cloud company is banking high on small and mid size business and large enterprises across India to drive adoption of 'EffiCloud.' Company's 'EffiCloud' is an open stack cloud that offers Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) at an affordability rate based on pay-per-use model.

"We as a consortium of 15 top IT infrastructure services providers and system integrators bring vast experience of technology, backed by strong finance of more than Rs.13,000 crore annual turnover and wide reach of 72 cities across India," said Ajay Sawant, AllTimeIT - managing director.

"Unlike Amazon and Rackspace, which largely operates on web, we have a face to interact with customers, understand their needs and provide cloud offerings at an affordable rate with simple contracts and regulations as per Indian norms," Sawant added.

Though, India is already overcrowded by cloud providers, Sawant is highly confident to beat the competition based on company's key differentiators like simple Indianized contracts and regulations unlike the complex contracts of MNCs, local strong support and wide reach to customers across the country. "We aim to be amongst the top 3 cloud providers in India by 2015," Sawant said.

Also, Balu Doraisamy, the former HP head of APAC and IT veteran has joined AllTimeIT as a mentor. According to him company will focus more on value to customers and become the trusted advisor in enabling enterprises and small business to move to cloud.

"Cloud service providers need to offer secure and business-friendly solutions using path-breaking technologies to translate into greater cost-savings, efficiency and enhanced experiences for businesses and customers," said Doraisamy, AllTimeIT - mentor.

Since the launch, company has gained 25 beta customers already and is looking to expand customer base beyond those businesses and enterprises by encouraging and supporting independent software vendors (ISVs) to adopt its cloud infrastructure.

"We will be working with Indian as well as other ISVs to bring their IPs (applications) to the market using EffiCloud, where in ISVs can be use our cloud infrastructure for application development and provide services to customers," explained Doraisamy.

In terms of technology, company has partnered with top vendors including HP, Microsoft, VMware, Citrix, CommVault and Fortinet. However, Sawant clarified that company is not having any exclusivity with HP.

AllTimeIT is highly relying on horizontal and vertical approach as its 'go-to-market' strategy where in it offers some applications and services that are required across businesses and some specific applications and services for particular verticals.