Other than the deteriorating power situation across the country, the significant y-o-y growth (the previous year it grew 42% by units and 46% by value) is also closely linked with the growth in the PC industry.

The role of the UPS too has undergone a paradigm shift. Traditionally considered a device to ensure power back up, UPS is now being seen more as a power provider, an essential component of business continuity plans of many enterprises.

The Growth Story
The increasing importance of business continuity has created a situation where businesses wish to avoid the high cost of a break in processes and the resultant loss of productivity. This worsening power situation in the country, has inadvertently further fueled the growth of the UPS market. Then again, with most of the devices offering protection against voltage fluctuations, industries are looking at it as an answer to their backup power woes, giving them adequate time to save files and run the shut down process.

Today, a UPS is not looked upon as a box but is seen as a solution. In order to sustain in a highly volatile competitive market, it has become imperative for vendors to offer and upgrade to best possible technology. As networks are becoming more complex, far-flung and are managed from remote locations, UPS need to be equipped with support for heterogeneous network management protocols and be flexible enough to incorporate diagnostics and predictive failure technologies, such as SNMP, RS-232, HTTP, and JMODBUS.

Enterprises have shown a keen interest in taking up improved specs technologies like 0.9 Input Power factor, which ensures more usable power per kVA and results in sustaining more load per UPS. Enterprise customers also moved to higher capacity UPS during FY 07 as their loads have increased. A typical example is the shift from 3 to 5 kVA units in bank branches. Also, many enterprise customers have now moved from line interactive to online systems as a result of increased consciousness among the users to recognize a UPS as a business critical product rather than just a backup device. There was a definite growth in the sales of online UPS that accounted for 6.5% of units sold in 2006-07, up from 5% the previous year.