Ebb and flow of start-ups continue to woo with unique challenges

BANGALORE, INDIA: Startups are on a trajectory growth and on a high ebb at this juncture with a boost from Government end. Well, it is through them we take in fresh air in the old conventional tech waves and witness new innovation and new ideas.

Rajinder Gandotra, co-founder and CEO, Avekshaa Technologies shares his insights on how as a start-up they evolved and crossed the hurdles and how a new paradigm of technology is taking over.

CIOL: What are the hurdles that you faced as a startup?

Rajinder Gandotra: The key issue was to overcome that we are no longer limited by roles and responsibilities like an employee and had to go all out as a multitasker. It was an arduous journey initially especially when we knew we have left our comfort zones and have none but ourselves to lean on to for support.

The major hurdle and biggest challenge on the business front was to gain the trust of clients and the mind set of CIOs, CMOs, CTO nor IT managers that we can provide holistic and integrated solution.

Indeed, like any other start-up we did make errors during our early days but we were swift and sharp enough to come up with contingency measures to address on a regular basis. The existing clients were the strength for us as the word of mouth referral on the P-A-S-S platform led solutions and the USP it has for the sector. With a strong front line experienced workforce who are specialized in IT sales & marketing, We were able to reflect our credence by creating result oriented performance solutions for our clients in the End to End Project Solutions.

CIOL: What are your future plans and prospects in India?

RG: With a projected revenue of $100mn, we envision to reach global markets apart from India i.e. USA, UK & Australia. We aim to be a leader in the Indian Market in the niche P-A-S-S. Assurance space and thus transform IT delivery of our clients thereby ensuring IT Reliability no longer impacts our clients business and profitability.

We also plan to hire a work personnel of around 1500+ people across multiple verticals directly or indirectly by 2020.

 CIOL: What do you think IT firms crucially need right now to enhance their productivity and efficiency?

RG: In a Digital era, poorly performing applications and IT systems can have a direct impact on the customer revenues, profitability and brand image. Rather than firefighting technology failures or application inefficiency, customers need to proactively, holistically and continuously improve Quality of Service in terms of Performance, Availability and Scalability of Business critical IT applications and IT systems. QoS needs to be planned rather than being and afterthought. We recommend customer shall proactively budget for ongoing QoS engineering –improvement initiatives and implement solutions for early detection and prevention of technology failures. This will lead to assured high quality customer experience and optimized employee productivity that can be sustained during accelerated business growth.

CIOL: Which sector do you think is coping up faster with new trends and digitalization? 

RG: The e-commerce and the BFSI sector are the two sectors that are in line with the trend and demand to adopt to the technological shift. These two sectors are hyper targeting their products precisely to the audience needs and using technology effectively to tap customers across multi-channel.