Dubai distributor enters India

BANGALORE: Middle East and European IT distribution major, Almasa IT Distribution, which forayed into the Indian market in May by promoting Maxtor's range of products, is targeting revenues of $5 million from July to December 2004 in India. Next year's target stands at an ambitious $50 million.

Explaining the company's plans for India, the company's sales director, Sridharan said that the company is in the process of signing up resellers. "We will get into exclusive relationships with select partners and especially focus on SIs and VARS for increased penetration," he said.

While declining to comment on the amount to be invested in India, he said that the investment would be into stocks and taking care of warehousing requirements and ERP.



He said that Maxtor is mulling over setting up a direct presence in India sometime soon. Almasa is the fourth Indian distributor for Maxtor after Cyberstar, Ingram Micro and Esys.

The Almasa group turnover for calendar year 2003 stood at $220 million.



Almasa's Indian operations will be headquartered in New Delhi. The company will soon set up offices in major metros like Mumbai and Bangalore.

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