DSK Digital expands channel base

PUNE, INDIA: With the intention of expanding its channel base, Pune-based DSK Digital has planned a number of activities for the present fiscal, which includes channel programs as well as new tie-ups. Milind Kshirsagar, MD of DSK Digital said, “In the present financial year we are planning to expand our channel base. We are searching for channel partners who are consistent and hungry for doing business rather than making money for themselves. There will be an identification program to select important distributors in the region, and training programs will be carried out to make them well versed in the related business line.”

He also said that there would be certification programs for channel partners. Whenever any new technology is introduced in the market by DSK, all its channel partners are trained regarding that product and roadshows are arranged at the same time. “Not only that, we are offering online support to our partners, and are planning to set up six more offices in the country to reach out to more number of channel partners. It will also help us tap more customers all over the country,” explained Kshirsagar.

DSK Digital had a tie-up with Yuraku, a Singapore-based company, for the Indian subcontinent. DSK has launched monitors and received a good response from the market. The company is now going to introduce more new products of Yuraku into the Indian market.