Digital portfolio of avg Indian user values about Rs 25 lakh

INDIA: McAfee, part of Intel Security, released its ‘Digital Assets Survey' which discovered that Indian internet users place an indicative value of Rs 25 lakh (this measure the total financial value across the various digital items - photos, videos and documents as estimated by the respondent)

on their owned "digital assets" stored across their digital devices.

The survey also showed that almost half of the respondents use three to four connected devices on average; but do not adequately secure each of them. With multi-device usage becoming main-stream in India, the need for comprehensive and all-in-one security protection across devices becomes paramount.

It added that India has the second highest perceived value of their total digital assets, with an average cited value of US$ 41,589 (Rs Twenty Five Lakh) preceded by North American (U.S. and Canada) having an average cited value of US$ 52,154 (Rs Thirty One lakh). Also, 60 per cent store digital assets on devices that would be impossible to re-create, re-download or re-purchase while 62 per cent of respondents claimed that they do not protect smartphones with comprehensive security. 

"With the proliferation and adoption of multiple internet enabled devices in Indian households, there is a compelling need to store and secure personal data and identity across all the devices," said Jagdish Mahapatra, managing director, India and SAARC, McAfee, part of Intel Security. "McAfee and Intel are jointly dedicated towards plugging this need with cutting-edge solutions that deliver unprecedented data protection across multiple devices with simplified security management. With McAfee LiveSafe service, we are leading the way to deliver the most complete and deepest protection available with innovative features to protect all devices, identity and personal data of our customers so they can connect with confidence."