Digital India to focus on Scandinavian markets

BANGALORE: As part of its overall strategy to develop diverse businesses, extend global reach, and increase marketing strength, Digital India appointed International Benchmarking Solutions (IBS), a leading Danish IT consultancy firm, as its Channel Partner in Denmark. IBS, which has considerable experience, exposure and expertise in the Scandinavian IT services market, will enable Digital to target large organizations in the financial and technology sectors in Scandinavia.

Through its partnership with IBS, Digital India will have direct access to the large customer base of companies in Denmark with increasing software development and outsourcing requirements. IBS will be responsible for all the business development, frontline customer interaction and marketing activities in the Scandinavian market while Digital India will handle the actual implementation of software development projects through its state-of-the-art infrastructure in India. Digital India will also tap the pool of consulting and technology expertise within IBS that will strengthen the company’s capability to implement software development projects in India too.

Said C S Murali, Chief Operating Officer, Digital India, "It is Digital India’s aim to be a leading global software and services provider. Our alliance with IBS, an established player with ground level presence, will give us a head-start over other companies and will enable us to enhance our marketing reach and widen our customer base."