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Digilink unveils new brand identity

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CIOL Bureau
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MUMBAI, INDIA: Digilink announced various initiatives to reinforce the brand in the global market commencing with unveiling a new brand identity.

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Digilink was introduced as a structured cabling brand from D-Link India in 2004. Last year in October, D-Link India announced its de-merger into two separate entities that would focus on active products under D-Link brand and passive products under Digilink brand. Post the de-merger announcement, there has been an increased focus on positioning Digilink as an independent structured cabling systems (SCS) brand and thus the need for creating a new brand identity emerged.

“Digilink is amongst the top two brands in India. Over the years Digilink has evolved from its strengths in the SOHO and SMB segment to now being a significant player in the enterprise space as well. Digilink is present in Latin America, Asia Pacific, Middle East and SAARC region and our vision is to be the global leader. With the emerging focus on Digilink it was of critical importance to have a unique brand identity with an international look and feel. Our new logo for Digilink ensures the core brand values,” said Jangoo Dalal, MD and CEO, D-Link India.

KR Naik, Chairman, D-Link India was present on the occasion to address the press. “We are in the SCS business for about two decades now. In the beginning we had partnered with Computer Craft from USA and later signed a joint venture with Sapphire Networks from UK to bring SCS technology to India. In late 90’s we started manufacturing SCS products at our Goa plant. The passive range was initially introduced under D-Link brand and in 2004 it was re-launched as a separate brand, named ‘Digi-Link’. We are very pleased with the way Digilink brand has been received by India and select export markets. We have always believed in providing the best of breed solutions and we aim to continue to provide the worlds best to our partners and customers,” said Naik.

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The Digilink logo defines the core business of the company. The font and the color selected are in synergy with the company's vision and mission. The subtle design element complements the look and feel.

In the new brand identity, the brand name represented without any space, indents or hyphenations is suggestive of continuity. The bold and straight typeface is indicative of determination.

The mnemonic for the logo has been placed within the logo itself. The big blue ‘D’ in the mnemonic is a resemblance to a connector while the white bars symbolize the connector pins. Each connector pin establishes a connection of the brand with the customers, partners, stakeholders and employees. The white ‘D’ stands out in the blue background and represents the ‘D’ for Digilink.

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