AUSTIN, USA: Mockingbird Games announced plans to demonstrate Mockingbird Platform, the game making technology behind Mattel's U.B. Funkeys Game Factory, at the Engage! Expo in New York on March 10-11.

Mockingbird recently began licensing its game making components to websites and virtual worlds, giving people the opportunity to make, change, and share games relevant to their favorite online communities.

"Within six weeks of working with Mockingbird our vision of user-generated game making for U.B. Funkeys was enabled," said Ethan Wood, product designer at Radica, the company that develops the U.B. Funkeys line for Mattel.

"We supplied the vision and the intellectual property, and Mockingbird supplied the user-generated game making platform and know-how. Now it's up to our audience to supply the games," he added.

"With other forms of media, pictures, videos, music, blogs, people have shown that they want to make and share their own content, as well as consume the content of their peers," said Troy Gilbert, co-founder, Mockingbird Games. "Mockingbird enables this for the medium of games," he said. "We help existing communities easily add game making as a major activity for their users, becoming a significant source of unique and engaging user-generated content."

Following the Engage! Expo, Gilbert will present Game Making IS the Game: Lessons Learned From Four Distinct Casual Game Creation Communities at the Game Developers Conference Worlds in Motion Summit in San Francisco on March 23.