Demand forecasted with RMS at Toronto Hotel

MINNEAPOLIS, USA: IDeaS Revenue Solutions, provider of pricing and revenue management software, services and consulting to the hospitality industry, announced that the Eaton Chelsea, Toronto Hotel, what they call as Canada's largest hotel, is implementing the IDeaS Revenue Management System (RMS).

Coinciding with the property's new management under Langham Hospitality Group, the IDeaS RMS will serve as the hotel's premier analytical tool for driving more accurate demand forecasting and revenue.

"Like other properties in the Langham portfolio, we decided to implement the IDeaS RMS in order to achieve a higher level of analysis regarding our rate strategies," said Ron Pellerine, General Manager, Eaton Chelsea, Toronto. "Particularly amid our upcoming re-brand, the system's advanced forecasting analytics and reporting capabilities will allow our staff to make more effective and profitable pricing decisions."

The announcement explains: Offering an automated approach to revenue management, the IDeaS RMS enables properties to more accurately and strategically optimize demand and increase revenue. By providing reliable, up-to-date information at revenue managers' fingertips, the IDeaS RMS allows revenue managers to spend less time collecting data and more time developing optimal revenue strategies.

"Located in the fourth largest city in North America, one of our biggest challenges is our reliance on transient business," said Pellerine. "The IDeaS RMS will provide us with a much clearer view of our data to help us increase our length of stays, secure the right prices at the right times and remain competitive in the marketplace."