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Demand for Active Enterprise Intelligence high: Teradata

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CIOL Bureau
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MIAMISBURG, Ohio:  Data warehousing and enterprise analytics company Teradata Corporation, revealed that momentum is rising for active enterprise intelligence (AEI). The term refers to an operational approach to data warehousing in which the database platform supports operational processes in real time as well as strategic decision making.

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According to Teradata, an AEI business environment is built on the foundation of a central data warehouse and delivers detailed visibility to a company’s operational front-line employees, partners, and customers in real time. AEI systems provide instant insight to customer profiles, supply chain disruptions, inventory status, fraud patterns, package and passenger routing, labor surges, or out-of-stock conditions – in fractions of a second. An Active Data Warehouse (ADW) is the term for platforms which operate at the AEI level of performance.

“Some business decisions are just too time-sensitive, and the stakes too high, to rely entirely on day-old analytics. For the most time-critical decisions, enterprises require ‘really urgent’ analytics,” said James Kobielus, a senior analyst at Forrester Research, in his recent report “Really Urgent Analytics: The Sweet Spot for Real-Time Data Warehousing.” He added that “information and knowledge management professionals should familiarize themselves with the various approaches for adapting their enterprise data warehouse for real-time requirements.”

“Strategic data warehouses have been supporting real-time operational intelligence at leading-edge technology adopters for years,” said Darryl McDonald, Teradata chief marketing officer. “We see this today more than ever because, frankly, today’s click-speed business pace requires it. Our vision ten years ago is now driving competitive edge in more mature and advanced installations."

The term “Active Data Warehousing” was coined in 1999 when a Teradata Magazine article described how a few customers were using data warehouse insights in operational processes. The approach driven by Teradata customers and engineers is today known by terms like “pervasive BI,” “operational BI,” and “real-time BI.”