Dell targets rural India with easy finance scheme

MUMBAI, INDIA:  In a bid to increase PC literacy in the country, Dell has announced Dell PC Literacy Days, and launched easy finance schemes.

The Dell PC Literacy Days will begin today and go on until December 20, 2015. During the period, Dell will launch a comprehensive customer outreach program (both offline as well as online) to promote awareness about the basic uses of the PC and educate users on how computing can add value to their lives.

One of the initiatives is the easy finance scheme for first-time buyers. Customers can take home a Dell Inspiron Notebook or Desktop PC at just Rs 749, paying the rest in EMIs at 0 percent interest in 6 instalments.

Second in line is the company’s Go Rural program that focuses on taking the Dell experience to tier-3 to -5 towns. Today, Dell has a retail presence in over 1,100 cities across the country, with a Dell Exclusive Store presence in 350+ cities across the country. Through the Go Rural program, Mobile Dell exclusive stores will travel to these towns to engage with customers and enable them to touch and feel their devices of choice.

In addition to this, during the PC Literacy Days, customers can walk into any Dell Exclusive Store (DES), and avail PC Literacy Training and certification worth Rs 599 for free.

Dell Campassadors, who are college student ambassadors for the brand in their respective institutions, will also be holding an hour long training session between December 2 and 4 to spread PC literacy among future users of the PC. 14

“Our focus has been on consistently building up the knowledge economy that India is blooming into, by taking technology to the masses. This initiative ties in with our overarching goal to spearhead technological enablement through PC adoption, across the country,” said Ritu Gupta, Director, Marketing, Dell India.