DataSift unlocks data access to world’s second largest economy with Sina Weibo

SAN FRANCISCO, USA & LONDON, UK: DataSift, the platform that powers the social economy, announced the addition of Sina Weibo as a new data source, further enhancing the ability of brands, agencies and social tech companies to curate and extract value from social data.

The DataSift platform unlocks the rich data content of Sina Weibo and turns it into a curated data feed that can be used to build custom applications or delivered directly into an enterprise. This allows organizations to analyze audiences, monitor brands and sentiment and gives a real time window into consumer behaviour.

The DataSift platform fully supports the needs of Chinese languages, enabling users to accurately understand and tag keywords and phrases.

Sina Weibo is the dominant social network in the vibrant Chinese economy with more than 500M registered users and upwards of 100M messages posted per day. Considered to be the best of both Facebook and Twitter for Chinese users, Sina Weibo is growing rapidly, having recently expanded beyond China to Singapore and Indonesia.

Access to Sina Weibo data will provide companies with the opportunity to better understand localized consumer preferences, demographics and interests in a market with more than 1.6B consumers.

"China is a high growth and strategic market for many companies, and the ability to better understand Chinese market dynamics, audiences and segments is a strategic priority for many of our customers," said Rob Bailey, CEO of DataSift. "With our leading social data platform, customers can now leverage Sina Weibo data to enable better strategy development, build custom analytics and drive improved operational execution based on real time market data."