Cxo of the week: Kanav Singla, CEO & Co-Founder, Metadome.ai

Metadome.ai. a startup enterprise is enabling brands to be XR Ready by empowering products to have an immersive experience in their own space. Metadome.ai is empowering brands with AR deployments across automobile brands like MG Motors, Tata Motors, Hero Motocorp, Mahindra Mahindra, and many more to create immersive 3D/AR/XR experiences for their customers.

Autodome is the Automotive Arm of Metadome.ai and a one-stop solution for Automakers and Dealers for building Immersive Customer Experiences across their online & offline channels. Their in-house team and network of agency & industry experts, consultants, and creators help automakers with the end-to-end conception, creation & deployment of immersive customer experiences. Their purpose is to drive virtual car sales, captivate your buyers, and accelerate the brand's virtual world adoption with advanced 3D & XR technology.

Kanav Singla, founder, and CEO, Metadome.ai - Kanav Singla, the founder, and CEO of Metadome.ai, is obsessed with technology and aims to positively impact people's lives through futuristic technological innovations. The tech enthusiast and business strategist always stays on top of emerging technologies. A serial entrepreneur, Kanav, also co-founded Banana Media and is a business partner at SAP.iO. Moreover, he is a Vice President of the VR AR Association Bangalore, a global community of VR and AR companies/developers/enthusiasts.

Recently we have engaged in an interview with Kanav Singla, founder, and CEO, Metadome.ai. He spoke about his business operations and what are the plans for future expansion and much more.

Introduction of the brand,  Metadome.ai, and the services that your company offers?

Metadome.ai is a global 3D & XR technology company that is leading the XR roadmap of Fortune 500 companies and enabling brands with end-to-end creation & deployment of immersive customer experiences across web, app, & in-store. With our office presence across India & US, our company is a pioneer in XR with 6+ years of expertise and a go-to option for global brands across multiple industries like auto manufacturing, home décor, fashion, and cosmetics & accessories. Metadome.ai has already powered more than 5 million XR experiences for 15+ clients like Stellantis, MG Motor, HUL, Titan, with more than 140 million of combined time spent. The company is a leader in the automotive industry and some of its customers include Stellantis, Lexus, MG Motor, Mahindra, HUL, Audi, Titan, Asian Paints, etc. The company has an office presence in India & the US and has 6+ years of expertise in the enterprise XR domain.

 Our company, earlier known as Adloid, was formed in 2016 by me. The overarching goal was to make immersive technology available to everyone and to maximize its potential for businesses. It has found its niche in the automotive space and has developed a dedicated platform, Autodome, to assist automotive OEMs in redefining their customer experience.

What brand associations have been done so far?

Automotive Category: MG Motor, Mahindra & Mahindra, Lexus, Stellantis, Tata Motors, Royal Enfield, Hero, MotoCorp, Battre, Joy e-bike

Lifestyle Category: Titan, Sugar, Be Beautiful, Asian Paints, HUL, State Bank of India

What are the technologies metadome.ai is using to offer its services?

Our XR Platform is built upon open-source technologies and leverages the latest developments in the field of XR & AI to enable the best quality applications to be published and delivered across devices in a consistent manner. Metadome.ai uses WebGL, WebRTC, Game Engines, AWS, GCP, and Azure as external technologies. We have developed our own suite of tools for the entire workflow– starting with content development, to deployment and maintenance.

Our own IP, R&D efforts, and close innovation with technology partners like Google, Epic Games, and Nvidia help us stay on the cutting edge and deliver the best for our customers. As a big portion of Human perception is visual, our brain is not built to connect with flat screens. As a result, means of communication have evolved, from text and print media to static images to motion pictures to more immersive forms of visualization. We were clear that experience-commerce, of which XR is the closest, is the best bet for commerce, thus we concentrated our efforts on enabling 3D & XR commerce.

How are technologies AR/VR/XR simulate real-world scenarios and provide an interactive user experience?

Our Platform is built upon open-source technologies and leverages the latest developments in the field of XR & AI to enable the best quality applications to be published and delivered across devices in a consistent manner. Our own IP, R&D efforts, and close innovation with technology partners like Google, Epic Games, and Nvidia help us stay on the edge and deliver the best for our customers.

Virtual reality (VR), and augmented reality (AR), are all immersive technologies that fall under the umbrella of extended reality (XR) technology. Users enjoy a more immersive and engaging experience thanks to the seamless integration of the digital and physical worlds. Although these technologies have been around for some time, new developments in hardware and software have improved their appeal and broadened their use.

- In 2023, XR (Extended Reality) technology is revolutionizing the automotive industry in several ways. Firstly, XR is transforming the design and prototyping process by allowing engineers and designers to create virtual prototypes and visualize them in a realistic environment, saving time and resources. Secondly, XR is enhancing the driving experience through augmented reality (AR) head-up displays (HUDs) that overlay navigation, safety, and entertainment information onto the windshield, providing drivers with real-time data without taking their eyes off the road. XR is also helping marketers to better showcase their products to customers with immersive experiences and drive vehicle sales and metaverse adoption of their brand. Additionally, XR is improving vehicle maintenance and repair by providing technicians with virtual training and remote assistance, reducing downtime and increasing efficiency. Overall, XR is driving new use cases in the automotive industry by providing immersive experiences, improving safety, and optimizing processes across the entire value chain.

What are your growth plans and the brands you are targeting in the upcoming months?

The company is making strides towards its objective of making immersive technology more accessible and enabling brands to rethink how they engage their customers by creating fascinating experiences that delight and convert.

The expansion strategy involves increasing foreign market expansion, such as building a strong team in the United States and focusing more on Europe and the Middle East. Similarly, the organization is trying to expand its talent pool globally by hiring for a variety of positions. In terms of brands, the automotive, home décor, cosmetics, lifestyle, and accessory industries continue to be the primary emphasis, with strong onboarding of brands from these categories from the aforementioned important locations.