Customer Service - Best way to acheive Small Business Success

BANGALORE, INDIA:

In the past, what happened was that a business just produced a product and sold it to the customer. Oftentimes, it was just a one-shot deal and a case of 'just too bad for the customer' if something went wrong.

The scenario is radically different in today's hyper-competitive business environment. Customers are continuously adapting to their ever-changing einvironments. They're now more educated, better informed, more value conscious and demand more for their dollar. Their expectations of the companies and the people they buy from is much higher and they tend to avoid buyer-seller negotiations. They're no longer willing to be pushed around anymore by businesses. In short, they want better customer service.

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Importance of Customer Service

Customer service is one of the greatest keys to your business success. It can literally make or break you. This is so because your entire business, marketing, sales and profits depend on your customers.

It follows that whatever you do must be carefully designed to meet and satisfy the needs of your customers as it's the foundation for a growing and profitable business.

Great marketing acquires new customers for you, but it's great customer service that ensures that the customers keep coming back to you as people tend to do business with people they like and trust, and therefore, are more likely to be loyal and continue to buy from those who provide them with excellent customer service.

Surveys have shown that most customers quit because of an indifferent attitude towards them from the business owner, managers and/or employees. A typical business will only hear from a handful of dissatisfied customers; most of your customers will just quietly go away and never come back.

To a large extent, customer service has levelled the playing field for the small business owners who sell similar products as their bigger competitors. It opens up a treasure chest of opportunities. It provides them with the opportunity to differentiate themselves from the competition.

Source: www.bizbeginners.biz