Cross-device platform from Criteo's kitty

INDIA: Criteo, a performance advertising technology company, has announced the global availability of its cross-device advertising solution, which as it claims, enables a single view of consumers’ shopping behavior across all devices to deliver precise, personalized ads with accuracy and scale.

With its new cross-device capability, Criteo says it is empowering advertisers to engage consumers with personalized ads across any screen and device.

With almost 60 per cent of U.S. consumers reporting multi-device use, and more than a third owning one of each mobile device – laptop, smartphone and tablet – it is critical for retailers to reach their shoppers across screens, it stressed. In order to capitalize on this opportunity, marketers must be able to seamlessly engage with their customers across devices and platforms. Marketers want their cross-device advertising to work everywhere, not only on individual publishers able to provide their own cross-device solution.

Criteo currently reaches nearly one billion Internet users monthly and is serving personalized ads across all popular internet-enabled devices, including almost 100 million Apple devices, as explained.

“Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalized ads directly to any device,” said Jason Morse, VP of Mobile Products, Criteo. “By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimization of post-click ROI that has generated $12Bn of sales for our customers over the last year.”

"We've entered an era where the multi-channel, multi-device consumer has become empowered to discover, explore, purchase, and engage on their own terms,” said Brendan Witcher, Principal Analyst, Forrester Research. “It is now the burden of marketers and advertisers across all industries to align with their customers’ behavior and find ways to deliver value and relevant content at every digitally enabled touchpoint."