'Crashed computer is more disruptive than a sick employee'

BRIDGEWATER, USA: According to a recent survey done by Brother International Corporation reveals that 75 percent of small business owners indicate that a crashed computer is more disruptive than a sick employee.

Seventy-seven percent noted that a tech malfunction has negatively impacted their business through a missed deadline or business opportunity.

The fourth annual "Brother Small Business Survey," which examined the role of technology in small business also revealed 66 percent of small business owners say they are frequently overwhelmed by the amount of technology available to help them run their business.

And, 86 percent additionally noted that in the past year, office productivity suffered due to technology not working properly.

In fact, 31 percent of respondents went so far as to say that they would give up a week's worth of vacation to ensure tech malfunctions never happen in their business again.

"This year's small business survey found that technology is just as important as a healthy workforce," said John Wandishin, Brother Vice President of Marketing.

"The results emphasize the importance of delivering reliable and easy-to-use products to promote a productive working environment," added Wandishin.

What about cloud computing?

Only 28 percent of small business owners said they completely understand the concept of cloud computing. And while 42 percent of respondents said they are not using cloud computing at all, 35 percent said they were using it only for data storage. Small business owners also noted using the cloud for document management (21 percent) as well as business applications like customer relations management and accounting and human resources (17 percent).

How are small business owners feeling versus last year?

While stress levels among small business owners remain high in general (58 percent in 2013 vs. 55 percent in 2012), "extreme stress" seems to be down. Those claiming that their stress levels are at their highest levels ever (13 percent) is down almost half from last year (24 percent).

However, 41 percent of small business owners felt that their 2012 turned out worse than expected.

Are they investing in their businesses?

The survey measured a slight uptick (48 percent vs. 44 percent in 2012) in small business owners feeling the need to stockpile cash to help guarantee that they could survive any economic downturn. However, 52 percent believe that investing in their business can give them an advantage over competitors.

When asked about business investments, 51 percent of small business owners said that they prioritize technology tool-related capital investments such as new software, mobile apps and cloud computing services. Machinery-related (21 percent) and facility-related investments (20 percent) were other areas of priority.