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Corporates, pay, if you wanna use Twitter!

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CIOL Bureau
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BANGALORE, INDIA: Companies, you will now have to pay for using Twitter for commercial purposes. According to an interview with British trade magazine Marketing (part of BrandRepublic) held with co-founder Biz Stone, Twitter is evaluating the issue of charging companies using Twitter for commercial purposes.

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“We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” said Stone to TechCrunch.

A good example for companies using Twitter for commercial purpose is when Dell generated $ 1 million of revenue through Twitter as sales/promotional tool as described in a blog post.

TechCrunch states: No big surprises there, as this is often cited as one of the most obvious moves Twitter could make to start generating revenue, although many are expecting more from the startup who has become notorious for its lack of an apparent business model even after nearly three years of existence.

Twitter, which is a social networking and micro-blogging service, allows users to post their latest updates. It recently launched a new site  section called “Explore” for external and third party tools that interact with Twitter and a new visualization tool called Twitter Blocks.

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