Coolpad partners with Snapdeal to capture smartphone market in India

NEW DELHI: Coolpad Group Limited, a smartphone manufacturer and integrated wireless data solutions provider announced its exclusive partnership with India's largest e-commerce marketplace Snapdeal. The company recently announced its entry into the Indian market, by roping in Varun Sharma as the Chief Executive Officer who will be looking after the India operations.

With a strong presence in the 4G/ LTE segment, Coolpad Dazen is growing in the smartphone industry and claims to be the fastest growing online brand in China.

As per Varun Sharma, “The Indian smartphone consumer today is consistently pushing the envelope on value proposition. With Coolpad Dazen, we want to lead the next wave of disruption in the Indian smartphone market, with high quality devices, game-changing specs and innovation designed specially for our Indian customers. This is possible because of our relentless focus on innovation with our in-house R&D and immense manufacturing scale.”

Commenting on this, Tony Navin, Senior Vice President – Electronics and Home, Snapdeal, “We are excited to be partnering with one of China’s leading smartphone manufacturers, Coolpad as they enter the Indian market. The brand is renowned for high quality products and has been the first-to-market with many innovations including curved screen phone, dual rear camera and unibody inside phone. At Snapdeal, we are committed to making Coolpad’s maiden launch in India a big success. We are positive that we will see a tremendous response from our wide user base towards this launch.”