Indian porn sites are increasingly using bhabhi as an icon like other typical neighborhood lady, lady-driving instructor, tuition teacher etc. Which will have an adverse effect on the Indian male psyche.

According to psychologist Mythili M Sharma, the portrayal of bhabhi in such a poor light can make a dent on the way a traditional Indian male considers family values.

He also added that in the typical Indian traditional family bhabhi is almost on par with the mother. Websites like this one are not definitely going to be taken in good taste in India by an average Indian male psyche, because bhabhi hold a special place in the mind of an Indian male.

This porn website violates Section 67 of ITA 2000 and several other provisions of IPC. After CyberMedia News contacted cyber law expert Na.Vijayashankar, he filed a petition with the police in Karnataka and also wrote to Indian Computer Emergency Response Team (CERT-In) to find the owners and block the site.

A recent issue of the Tehelka magazine named the creators of Savita bhabhi as Deshmukh, Dexstar and Mad, who are "appropriately underground."