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On-demand software or Software as a Service (SaaS) is a strategy increasingly resonating with small and medium businesses (SMBs). According to market surveys, more than 60 percent of SMBs see on-demand software as a way to cut costs and increase productivity. Cashing in on this trend, vendors are pursuing the SMB market aggressively because smaller and mid-sized firms often lack enough dedicated IT staff to handle the operations and data backups.

Asia Pacific on-demand software market
The APAC on-demand software market is currently in its early growth stage and has recorded ahealthy 23.2 percent growth in 2006. Rising demand for SMEs are expected to spur future growth, helping the market achieve a forecast CAGR of 27.1 percent during the period 2006 to 2009