BANGALORE: Hewlett Packard (HP) has launched the HP ProLiant ML115 server, a new addition to its x86server line-up, that is designed to meet the growing IT and budgetary demands of the small and mid-sized businesses (SMBs), while optimizing their business outcomes.
The ProLiant ML 115, termed as 'true server at a desktop price', is an easy to use, affordable, entry-level computing solution built with the needs of Indian SMBs in mind.
Powered by Second Generation AMD Opteron 1000 series processors, based on DDR2 memory and dual-core technology or single-core AMD Athlon 64 processor 3500+, the ML115 is priced in the sub-Rs 35,000 range.
The server is ideal for networking, file-and-print, shared internet access, small team email and LAN infrastructure. The smaller chassis and desktop acoustic levels make the ProLiant ML115 ideal for small office environments, in data centers, under desks or 'out of the way'.
"Combined with the proven ability and design excellence of the ProLiant technology with the latest AMD Opteron is ideal for small businesses looking to add a little more horsepower to their business," Rajesh Dhar, country manager, Industry Standard Servers (ISS), HP India said at the launch of ML115.
"Affordability is an issue in the 'S' of the SMB. IT has become critical for SMB as it has been for the enterprise. Around 60 per cent of HP's ISS business is derived from the SMB segment," he said.
Alok Ohrie, managing director, AMD India said, "AMD and HP have collaborated to deliver technology that will help growing businesses maximize their IT budgets with cost-effective solutions. ML115 is easy-to-use and easy-to-configure with off-the-shelf functionality."
India is one of the fastest growing markets for x86 servers in the APAC region with significant increase in demand for entry and mid-range servers. HP has witnessed a huge growth of more than 25 to 30 per cent in the x86 server market by shipping 100,000 servers in APJ in FY06.
Speaking at the launch, Tony Parkinson, vice-president and general manager, ISS, HP Asia-Pacific said, "The ProLiant ML115 is a true server that improves networking, business efficiency and protect company email and files. The product addresses customers' pain points such as business growth, lowering costs and mitigating risks."
The company is targeting first time users of servers, home users and also segments such as retail, banking and insurance, government, SME, micro verticals and dealer networks of automobile and FMCG.
Key features of HP ProLiant ML115: - Four non-hot plug hard disk drive bays - Eight total USB ports (2 front, 2 rear, 2 internal) - Easily accessible chassis for upgrade and expansion - Optional drive key via front USB or internal USB for ease of booting - Built with Error Checking and Correcting (ECC) memory
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