CHENNAI: Jaya Murthy and Phaneesh Murthy have announced the formation of Primentor, an advisory company focused on outsourcing consulting for clients and providers. On the client side, advisory services would include partner/vendor selection, deal structuring and on-going contract administration. On the vendor side, consulting services would include strategy consulting, service definitions, brand consulting, blueprints for the future, sales and account management training.

Primentor, which is derived from the phrase "Prime Mentor", is structured as a mentoring organization and the 4Ms in the logo show the power of mentoring in all directions. The formation of Primentor has been to a large extent influenced by the spate of requests for help/advisory/executive positions that have been coming Phaneesh Murthy’s way in the last few months.

Commenting on the venture, Phaneesh Murthy said, "I am excited about the possibility of helping multiple companies achieve world-class excellence and global stature. Not enough services companies have paid sufficient attention to these aspects."

Added Jaya Murthy, "I am looking forward to the prospect of increasing India’s share of the world market in technology and BPO services through the advisory services offered by Primentor".