Features: Intex Technologies Ltd, IT hardware and electronics company, has announced the launch of its GSM mobile phones.

Narendra Bansal, CMD, Intex, said, "In the last two years, we have diversified into products which have a direct interface with the end users, such as, PCs, TFT-LCD monitors, DVD Players, Home Theatre Systems, etc. Our entry into mobile phones is aimed at satisfying the needs of communication of Indian masses.”

The company has launched three models named Aura, Infi, King and has also tied-up with Buena Vista Internet Group, a part of The Walt Disney Group , for preloaded Disney content, Intex said in a statement.

"We are planning to make the range available at our 'shop-in-shop' dedicated counters at 48 reputed chains of hyper markets and specialty stores across India,” Bansal added.

Aura a metallic phone features USB web camera and one GB memory provided through Micro SD card. Available in royal gold and black colors, it is 11.8 mm thick, weighs 90 gms only and has MP3 player and one-touch 1.3 mega pixel digital camera with 5 X 1 zoom facility. The multimedia content is based on characters from Disney’s Pirates of Carribbean. It is equipped with blue tooth, one in-built speaker, voice recorder and video caller ID.

Infi, a music phone features 128 mb in-built memory, one touch FM radio, 750 mAh battery and one-touch smart digital camera with 4 x1 zoom facility.

King is a 'candy bar' monochrome phone available with one touch FM radio, soft keys, simplified iconic menu, speed dialing, polyphonic ring tones, instrumental melody composer, stand by time of 300 hrs and a large message- SMS/ EMS up to 612 characters in Hindi and English.

Price: All the models are light-weight with user friendly features available at a MOP ranging from Rs 2000/- to 8000/-.