TOKYO: Sony Corp. is revamping its strategy in the U.S. personal computer market by tailoring laptop computers for corporate customers and entering the low-end market in a move to boost share, the Nihon Keizai newspaper said.
It said Sony has created a new sub-brand to its Vaio laptop computer line, called Vaio Business Professional, and has been selling it directly to small to mid-size businesses since July.
It also said Sony is re-evaluating its production capacity as it plans to introduce low-priced computer models.
The move marks a change in strategy for Sony, which has been losing market share as it tried to compete with expensive, high-end models amid an intense price war in the U.S. personal computer industry.
The news comes on the heels of a report last week that Sony was in talks to sell more electronic goods in North America through discount retailers to fend off competition from South Korean and Chinese rivals.
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