Features: Trend Micro Incorporated, network antivirus and Internet content security software and services provider, has revealed web threat protection technology delivered to customers.

Trend Micro Web Reputation technology, is a multi-layered approach to deal with evolving multi-component Web threats that take advantage of the interactive nature of the Internet.

“When an employee of a business uses the Web, whether for company research, to surf or socialize, they are automatically increasing the security risk to their organization and corporate managers need tools to better understand and make decisions about that risk,” said Trend Micro CEO, Eva Chen.

“The ability to track the credibility and reputation of a site before entering it is like running a credit check prior to entering into a business agreement. With such insidious and often targeted attacks, a normally trustworthy site could unwittingly become hijacked by malicious code. Trend Micro Total Web Threat Protection provides security readings and restrictions that lessen the risk of confidential information leakage and identity loss, and damage to company image as a result of Web-based attacks,” Chen added.

Trend Micro maps over 300 million domains and over 2 billion hits daily. Trend Micro web reputation technology uses the industry’s longest domain reputation history and provides updates on a continual basis, Trend Micro said in a statement.

Trend Micro Total Web Threat Protection Strategy is a multi-layered, multiple threat defense against Web threats, comprising innovative technologies deployed at the gateway, in the network, on the PC, and “in-the-cloud” working seamlessly together to proactively respond to new and emerging Web threats. Trend Micro security solutions use a tightly integrated combination of Web reputation, URL filtering, antivirus, anti-spyware and anti-spam technology control to deflect Web threats, the statement added.

The Web reputation functionality is being built into the portfolio of security solutions from consumer to small- and medium-sized business solutions as well as solutions for large enterprises. The technology tracks the credibility of Web domains and extends and applies to the Web threats Trend Micro’s already-existing Network Reputation Services, which protects over 78 million email accounts on a global basis.