MUMBAI: Capgemini is launching its first ever advertising campaign in India around its Collaborative Business Experience label. This makes Capgemini the first European advertiser in its industry and one of India's top 3 B2B advertisers. This global communications campaign, created by Euro RSCG, was launched in North America in June. It will run in India as of August, then in Europe as of September.
The campaign is being created to maximize business growth in India. Capgemini , which currently employs over 5,000 in India, is aiming for headcount of 6,000 by the end of 2006 and 10,000 in 2007. The group centers, currently in Mumbai, Bangalore and Kolkata, are devoted to outsourcing, technology, IT applications and development projects.
The campaign portrays a series of landscape shots taken by the renowned American photographer Stephen Wilkes. The advertising campaign has a twofold objective in India: to grow brandawareness, with major appearances in the most important Indian media, and to underpin the recruitment of several thousand new hires with an extensive complementary program of actions. © CyberMedia News
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