BANGALORE: Natural Search Solutions (Pvt) Ltd, a multi-stream IT company specializing in Internet marketing, has announced the launch of its India operations.

The company, which currently has branches across UK and Ireland, will make Bangalore its operations center.

Natural Search has been providing its clients with services in the arena of search engine marketing since its inception.

It provides solutions ranging from Internet marketing, ITes, E-CRM, web application development to ASPs for verticals like financial services, travel and Internet traffic management.

Recently, the company has added new services to its Internet marketing portfolio like pay per click programs, affiliate marketing programs and contextual marketing. The company has also engineered its facilities to go beyond basic online presence and outreach programs.

The company plans to invest around Rs 2.25 crore in India in the initial stages and plans to double it in the next 12 months.

Presently, it handles an aggregate spend of around $1.5 million a month across the major search engines. The long-term growth plan for the company is to be one of the largest one stop solution provider for all Internet marketing needs. Natural Search has also developed a service offering called Humanware – which is able to determine the levels of traffic that would be deemed as foreign or fraudulent and is capable of removing that particular campaign.

Natural Search India operations director Ravi Shankar said, "Our People Convergence' program has enabled us to provide a 360-degree approach towards customer acquisition and retention on the Internet.

Many of Natural Search clients have seen an upturn in ROI of upto 80 percent due to innovative thinking and services which add value to retaining the search engine users."

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