HYDERABAD: FXLabs Studios has signed an exclusive agreement with Archie Comics Entertainment for the development of the first videogame based on the Archie universe.

Under the working title "Archie's Riverdale Run", the FXLabs team has begun the development of the game to be featured on PC and Videogame consoles and is expected to be completed in 2007.

The game will feature the full cast of Archie characters including Archie, Betty, Veronica, Jughead, Reggie, and many more. Each character will be faithfully recreated in full 3D and will be brought to life by the FXLabs team of talented programmers, artists, and animators.

Additionally, the entire town of Riverdale will be digitally recreated and feature many of the famous landmarks that Archie fans have come to know and love.

"FXLabs is delighted and privileged to be working on this exciting new product," said Tony Garcia, CEO of FXLabs Studios. "The world of Archie is one which provides a wealth of possibilities for creating rich and engaging game-play. We are thrilled to be working with Archie Comics Entertainment in delivering a top notch product to Archie Fans around the world."

"Archie Comics is excited to be working with FXLabs on the very first Archie videogame! The Archie brand has enjoyed decades of popularity in dozens of forms, and we are looking forward to seeing the Archie Universe come to life in the world of video and computer games" said Steve Herman, VP of Merchandising at Archie Comics Entertainment.

FXLabs and Archie Comics Entertainment will ensure that the world of Archie stays true to it rich and family-friendly heritage.