CIOL:Bollywood movies go mobile

MUMBAI: Roamware and Hungama Mobile have joined GSM Association (GSMA) to announce the launch of a 'Mobile Bollywood Initiative' to create short movies tailored for mobile devices, taking the world's largest film industry onto mobile devices all over the globe.

Hungama Mobile and Roamware along with GSMA have teamed up with Bollywood filmmaker, Sanjay Gupta, to premiere three Bollywood short movies for the mobile medium. These films will be premiered at the GSMA's 3GSM World Congress in Barcelona, which runs from the 12th to 15th of February 2007.

"We are excited by Roamware and Hungama Mobiles’s commitment to bring

the spectacle of Bollywood to mobile phones - the fourth screen - at the world's most important mobile industry gathering," said Craig Ehrlich, chairman of the GSM Association. "The Sundance and Bollywood communities represent some of the most creative, vibrant and diverse talent in the movie world, and we are delighted to be able to showcase these extraordinary films in Barcelona. In doing so, we hope to catalyze a truly compelling mobile entertainment experience for mobile users globally."

The GSMA is the global trade association representing 700 GSM mobile phone operators across 217 countries of the world. In addition, more than 180 manufacturers and suppliers support the Association's initiatives as key partners. The primary goals of the GSMA is to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers.

© CyberMedia News

Toon porn star 'Savita bhabhi' under fire

Not Airtel, but Apple decides iPhone prices

Indians on par with US s/w developers

iPhone is 'over priced' in India

India to get 3G iPhone with bugs

Toon porn star Savita Bhabhi in police radar

India among top 10 spam sending countries

Apple iPhone 3G makes its India debut

iPhone and gPhone shake up wireless world

India set to receive 3G iPhone

	Stop squeezing the data. Use ILM!
	Carry your Dream, Convey your Value with ZTE
	Unify & Rule your Business World with EMC

	How to make your enterprise productive
	Unified Communication can impact business. Know how

	Making Web3.0 a Reality!
	CIOL Enterprise Next :What's NEXT in IT? :
	Decrease Total System Costs With Cyclone IV FPGAs

	Reach your desired Target Audience and realize high ROI
	Effective ways of Customer Acquisition through Demand Generation
	Reach 2,500 potential Enterprise Customers!