CIOL:LG targets 22000 retailers across country

Bhaskar Hazarika

NEW DELHI: To grab a major market share in the emerging handset market LG Electronics India is planning to add 22,000 new retailers across the country by this year.

The company is aggressively marketing its handsets. HS Bhatia, National Product Group Head GSM Mobile Phones, LG said that it is planning to increase its dealers network to 40,000 for reaching its customers across the country.

“We have planned out a aggressive marketing strategy for marketing out products. This is the first step of our business strategy,” he said. Currently, there are 18,000 LG retailers.

Adding another feather to its cap, LG is planning to open two brand shops in Delhi, which will be exclusively for marketing and promotion of mobile phones.

“We are planning to increase the number of brand shops to 20 by 2006. The whole of Northeast and Jammu and Kashmir is an emerging market with cellcos flowing there to launch their services,” Bhatia added.

The company has lined up an array of new handsets to be launched by 2007. It is planning to launch 21 new models within 2007. Speaking about the 3G handset market in India, Bhatia said that they would be launching around 7 3G enabled phones once the government comes up with the policy for the operators.

“LG is accepted as the No.1 handset manufacturer of 3G handsets in Europe and America. We are optimist about the market here in India,” he added.

© CyberMedia News

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