NEW DELHI: Independent memory module manufacturer Kingston Technology Company Inc. has set up the India sales team for both its memory module and flash products and also firmed up its distribution channel and marketing strategy for India.

The Kingston India team will forge relationships with customers throughout the country and complement the authorized distributors of Kingston products in India, including AA Infoways, Avnet, Ingram Micro, Kobian and Transtek.

With extensive domain knowledge, deep insights, and rich industry experience, Rajesh Panicker, country manager, Kingston, will head the India sales team in its drive to capitalize on India's growing storage requirements.

"The Indian market is showing signs of rapid expansion and we believe that the time is right for Kingston to enhance its presence in the country, in order to cater to this growing market. I am pleased to announce that Kingston has set up the Indian sales team that covers the whole India market. The representative offices based in Bangalore, Delhi, and Mumbai aim to provide the local market with faster and better service,” said Scott Chen, vice-president, APAC Business Development, Kingston Technology. “Our revamped distribution strategy will not only help us well service our customers in India, but also enable us to counter the growing menace of counterfeit memory products,” he added.

With a structured distribution channel in place, Kingston plans to launch various marketing campaigns that are aimed at enhancing Kingston's brand image in the country and educating customers on the need to buy “genuine” Kingston memory products from authorized Kingston distributors in India.

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