NEW DELHI: Midas Events, a Below The Line communications agency, has launched 'Mobylog-mobylogger's lounge', which it terms as India's first full photo blogging site. Mobile blogging offers camera phone users the opportunity to instantly transfer their pictures to their own personal presence on the net.

Through Mobylog, a camera phone user can readily be a part of the online photo journal phenomenon without downloading any additional software or going through a long drawn registration process. All the user needs to do is click a photo, tag a message / comment through MMS and send to his personal Mobylog page, enabling instant viewing and sharing online.

The site's advanced architecture supports almost all GSM networks and the full range of multimedia standards and handset capabilities. It incorporates a wide range of mobylogging features such as commenting, bookmarking, favorites, messaging, etc.

Midas Events has set up the entire backroom operations towards maintenance and sustenance of the site. The agency is headquartered in Mumbai with operational offices in all metros and major mini metros, and offices across India.

Midas Events MD Deepak Pawar said, "While many such services would be existing across the world, this is the first fully Indian service and first from India. We are upbeat about Mobile blogging as the concept has tremendous potential and the unique ability of the use to tailor the application to suit ones needs."