CIOL:Baazee to become eBay India

Baazee to become eBay India

The company would engage in technical changes to make it more user friendly.

Thursday, January 27, 2005

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MUMBAI: Baazee.com would soon be rechristened as eBay India. This move is being undertaken to integrate eBay's global best practices, features and tools in the site and make it more user friendly.

It may be recalled that eBay had completed its previously announced acquisition of Baazee.com and its subsidiary Baazee.com India Pvt Ltd for $50 million in August last year.

According to Baazee.com CEO Avnish Bajaj, "We are constantly trying to make improvements to our site and introduce new features, best practices and tools for Indian users. At some point in the next few months, we will essentially start operating as eBay India. As part of the integration with parent company eBay, we may consider the need to leverage a common global brand over the long term. As you may be aware, since August 2004, the logo unit Baazee.com is now Baazee.com - an eBay Company. eBay has done the same with its latest acquisition in China where the site was migrated to eBay platform recently."

He added that the company has already started transferring user information to eBay's global technology hosting centers. This is part of a process planned as early as the eBay acquisition in August 2004 and the changes have been communicated to the Baazee users starting November 2004.

Baazee is also planning to work closely with the IT industry and the IT ministry to explore the potential of Internet in enabling e-commerce and entrepreneurship in India. It also plan to reach out to all of India's Internet population over the next year through Baazee Academies, online advertising and PR to make them aware of Baazee's offering and get them to trade on the site.

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