BANGALORE: Buoyed by the growth of business in the IT services, utilities, telecom and manufacturing sectors, SAP India is close to achieving a hundred customer wins by December 2004. In comparison, last year, the company had 61 customers in its kitty.
Speaking exclusively, to CyberMedia News, Nagaraj L Bhargava, director, marketing and alliances, SAP India said, " This year we have gained new customers in hitherto untapped sectors like education (Indian School of Business and another management school), utilities (a few power companies) and media (Times of India)." Further, he added that SAP India witnessed an increase in growth in IT services companies, manufacturing and telecom service providers.
SAP is intensifying its efforts to tap into the professional services sector that includes sectors like IT services, consultancy, logistics, audit and financial firms and transportation. Dr Carsten Linz, head of the international business unit for service providers, is bullish about this segment and pegs the global potential of this sector at $1.12 billion.
"To target this segment better, we have recently introduced specific solutions for various sectors such as SAP for professional services, SAP for logistics which was introduced recently at Sapphire event in New Orleans; SAP for postal systems and soon SAP solutions for railways," said Linz.
"In areas like transportation and logistics there is a need for not just financial transparency but also visibility in the supply chain," added Linz.
With the implementation of IT infrastructure at the Delhi Metro Transport Corporation (DMTC) under its belt, SAP is now gunning for more action in the transport and logistics space and is in talks with the Indian Railways, seaports, and airports.
"There is a lot of potential both in India and the world since airports are getting deregulated and privatized. To adapt to the changing market conditions, they need agile and flexible solutions," said Linz. The company is also evaluating the hospitality sector in the country, where it does not have customers.
Bhargava said that SAP India would renew focus on the country's IT services companies and also among existing customers. SAP's new interoperable NetWeaver platform, he believes could help companies integrate their legacy systems, third party systems and their existing SAP systems. "IT companies are the ones that invest the least in IT. But that's changing," he said.
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