NEW DELHI: Undismayed by the outsourcing backlash in the US, large MNCs are going ahead with their BPO plans to have a presence in the Indian region and sectors like telecom, BFSI and retail are leading the way.

"This happens to be an election year in US as well as in India, so we need to handle this issue very sensitively. This outcry about outsourcing is more than a political game then anything else. There are MNCs seriously looking forward to having their captive operations. We are working closely with as many as four such companies for this region," informed MD and co-founder of US based neoIT Avinash Vashistha.

neoIT has its Indian base at Bangalore and is an expert in offshore advisory and management. The company is working closely with as many as three clients in banking, telecom and claim processing respectively to have their captive operations in the region and one technological design focused company is interested in having a captive in Philippines.

It may be recalled that last November Dell, which has a captive call center in Bangalore, redirected some of its help support calls from its captive back to the help desks in the US.

The company said that the move was a direct response to customer concerns. Complaints about the quality of technical support caused the company to move support for its Optiplex desktops and Latitude notebooks back to its US call centers in Texas, Idaho and Tennessee.

"Yes quality is one thing where India needs to work ahead but still Dell is an exceptional case and Indian BPO industry is providing sufficiently high-quality work. We are getting good response from US based companies eyeing Indian region for having captives. These are primarily the US based companies and we believe that the best way to get mileage out of outsourcing is to have a captive presence over here," he added.

Other BPO friendly destinations like Philippines are also picking up when it comes to MNCs setting up their BPO operations. Competition in industry and commerce all over the world is increasing despite, and perhaps even because of, the proliferation of mergers and acquisitions and the creation of global giants.

"The relentless and mounting pressure of competition in the marketplace continues to drive a never-ending need for companies to reduce costs and keep them to a minimum and destinations like India or Philippines are ideally situated to catch the eyeballs in this segment," he stated.

The reason that Philippines was once a naval base for US is paying off well for the region. "The region was quite strategic to US and it was a naval base. And now there are close to 40 call centers in that region and this number is going to go up with time," he informed.

(CyberMedia News Service)

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