INDIA: As a part of its strategy to enrich mobile user experience, Nokia announced its association with Bollywood's most awaited multistar blockbuster, Om Shanti Om (OSO).

As a part of this tie-up, Nokia users can exclusively watch OSO movie clips, behind the scenes videos, ringtones and wallpapers on their mobile phones. Nokia has created a special 'OSO Crazy mobisode', animated characters of 'OM' (played by Shah Rukh Khan) that can be downloaded exclusively on all Nokia GPRS enabled handsets by dialling 55555 or from a special Web site created for Nokia and OSO association.

Commenting on the OSO partnership with Nokia, leading Bollywood star, Shah Rukh Khan said: "This unique platform represents the blend of two of the fastest growing sectors in India - entertainment and mobility. The association with Nokia has been great and the team at Nokia has created some truly amazing fun animations of the character of Om Shanti Om."

Shah Rukh further added, "OSO is a film for all with wholesome entertainment."

Nokia is also hosting a "Meet and Greet" contest for the leading star of the movie, Om Shanti Om. Consumers who will purchase a Nokia 5310, Nokia 3110 Classic, 3500 Classic, 5200, 5300, 5700, 6233, 6233 M or 6300 will get a chance to answer a question on Nokia and OSO. On basis a lucky draw, 40 couples across India will get the opportunity to meet Om (the lead actor, Shah Rukh Khan) in Mumbai, in early December, 2007. All expenses, including travel and hotel for this contest will be borne by Nokia. Consumers can also log on to the special Web site and submit their entries.

Bob McDougall Director Sales, Nokia India said: "Mobile entertainment is a key pillar of our strategy and is poised to drive the mobility industry in a big way. Through this tie up, we will bring alive our vision of combining internet and mobility to provide consumers an enhanced media rich mobile experience. Bollywood is the most popular downloadable mobile content besides sports and fashion in India. We are confident that OSO Crazy and other exclusive OSO content will provide our consumers an enhanced media rich mobile experience."

He added: "We expect mobile devices to become the most popular platform for enjoying digital content. According to FICCI and Pricewaterhouse Coopers study dated earlier this year, it is already preferred by over 200 million people across India itself."