Telibrahma intros Mobile Bluetooth Advertising

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Telibrahma intros Mobile Bluetooth Advertising

Through M-advertising, customers can get details about the shops in Forum Mall

Friday, July 06, 2007

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BANGALORE, INDIA: TELiBRAHMA, in association with Forum Mall, Bangalore, and Theme Infotech, brings forth to the customers a new and enhanced customer experience.

Through M-advertising, customers can get details about the shops in Forum Mall. One has to switch on their Bluetooth while entering the mall to receive the messages. Then one will get a welcome message followed by the Mall giving information about shops in the mall. Not only that, if there is any offers or coupons, which will be also be displayed.

TELiBRAHMA chose their target location as Forum Mall because it's a place with many shops and people often need help to find out there favorite shop. With the help of "TELiBRAHAMA'S M-advertising", people will have a guide in their mobile itself, cost-free.

In Forum mall most of the companies have the M-advertising service like- Adidas, Archies, Witco, Sangeetha, and Titan. So advertisements of these companies will be coming through the mobile. There is also floor advertising available i.e. in each floor where many companies are there, we will get information's about all of them.

Complete information about the company is available to the customers via this method. In turn it becomes easy for the customers to choose the product. It's a new way of communication which will be useful for both customers and advertisers. This is an easy method to reach the target customers.

Using this solution, the business brands would be able to send personalized and permission based marketing messages to their specific and target audience.

Advantages of the solution:

Targeted and personalized: The users have the ease of sending personalized messages to their specific target audience based on their marketing needs.

Location and context oriented: Facilitates 'point of purchase' advertising, reach the audience who are at a location with an intention of shopping/ purchasing. Touch your audience when it matters the most with point of purchase advertising.

High impact and on-demand: A clear 'no-spam' strategy where the users maximize the impact be sending only permission-based messages.

Minimal infrastructure requirement: A simple management and monitoring interface helps the users to focus on advertising rather than management of the infrastructure.

Powerful advertising at low budget: A win-win situation for the advertisers and consumers. The service would come free of cost to the consumers and vis-à-vis one of the most cost effective medium of advertising for the enterprises.

Build Consumer Communities: Build a community of consumers over their mobile phone, where in the community members can connect with each other and exchange information.

Loyalty Management: Enterprises can build a loyalty management program to recognize and reward their loyal customers and help users to subscribe for the loyalty program on mobile.

©CIOL Bureau

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gunesh said on 7/16/2007 1:00:55 PM:
hey this is gr8 news for bangalore people. gr8 can some on suggest hw we get information on our mobile. i mean is it picuture and videos?

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