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NEW DELHI: Airtel has announced the launch of SMS2.0 service, the world's first upgrade to SMS. The product developed by Affle enables users to get content services along with enhanced messaging features. It converges messaging, content, and contextual advertising into one application, which will reside as the default SMS application on the customer's mobile handset. It is a free upgrade to the regular SMS application. The SMS charges remain unchanged. Anuj Kumar, executive director (South Asia) Affle, said, "India is a exciting mobile market and in Airtel we have found a great partner to take our services to users. It would redefine the messaging experience and become entry window to the world of Mobile Internet." © CyberMedia News
