IRVINE, USA: Broadcom Corp. has collaborated with Shanghai, China based RaisingSun Digital Video Technology Co. to provide the industry's first complete digital television (DTV) solution for China's television market.

Through the combination of Broadcom's television-on-a-chip platform (BCM3560/BCM3563) and RaisingSun's iTVware middleware, TV manufacturers are able to develop complete lines of affordable digital TVs for the Chinese market that support all of China's standards, while delivering superior picture, sound and graphics quality. No other solution in the market today provides all-in-one compliance with China's DTV standards.

The Chinese domestic TV market currently utilizes different flavors of DTV standards, including its own terrestrial modulation and cable card specifications in support of the country's initiative to convert analog TV services to digital TV services by 2015.

With this mandatory transition to digital TV, Broadcom and RaisingSun joined forces; whereby RaisingSun provides the availability of DTV middleware that has been ported onto the popular Broadcom BCM356x series of television-on-a-chip platforms, providing compliance with all China DTV standards. The result of this collaboration enables DTV manufacturers to provide faster time-to-market for China-specific DTV solutions.

BCM3560 and BCM3563
The Broadcom BCM3560 and BCM3563 highly integrated SoC TV solutions enable manufacturers to develop complete lines of affordable TVs in support of analog, HD, SD, and digital cable TV programming that feature superior video, sound and graphics quality.

The level of integration and advanced performance achieved with BCM3560 and BCM3563 are enabling manufacturers to cost effectively transition product lines to affordable high-quality analog/digital TVs in a variety of size and display options.

The "television-on-a-chip" solution integrates video processing functions that enable DTV makers to customize the video output to support multiple television displays, including LCDs, plasma displays, CRT displays and projection technology.

This capability, coupled with additional BCM3560 and BCM3563 features, guarantees high-quality picture and sound, and significantly decreases the number of chips required in a TV system, making it more cost effective for manufacturers to build televisions that support both analog and digital reception.

Advanced features in the BCM3560 include picture-in-picture (PIP) capabilities, an advanced 3-D combo Y/C standard separation circuitry, a multi-field de-interlace circuitry, proprietary picture improvement functions, digital and analog video output interfaces and video scalars.

The advanced system architecture enables the BCM3560 to reliably acquire, track and demodulate signals in the presence of interference or a wide range of varying multi-path channel conditions that experience the presence of noise.