LogicaCMG unveils Bridge-it platform

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LogicaCMG unveils Bridge-it platform

Platform bridges gap between pre and post-paid customers

Thursday, September 27, 2007

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LONDON, UK: LogicaCMG has developed a new solution that allows mobile operators to provide customer care, self-care and promotions across their entire customer base.

The Bridge-it platform provides a single integration point between a mobile operator's accounting, billing and customer support systems and the Intelligent Network (IN) infrastructure used to deliver services. It simplifies the delivery of customer self-care, life-cycle management, business intelligence and promotions – all of which help operators reduce customer churn and raise average revenue per user (ARPU).

Bridge-it also helps operators reduce total cost of ownership (TCO). Many of them have installed a range of different IN networks from different vendors, most of which use different technology protocols and standards. Bridge-it can integrate these systems or replace them, enabling operators to retire old equipment and save on software licenses and support fees.

LogicaCMG has already helped mobile operators shut down more than 160 such systems.

"The challenge for operators is to break down the vertical, silo-based barriers among IN systems and integrate their separate customer-viewing systems into a single one," says Johan Bergh, managing director of LogicaCMG's Swedish Telecoms and Media division. "Bridge-it does exactly that. It features robust, open interfaces that facilitate the integration of diverse platforms with both pre-paid and post-paid systems. It's also an ideal enabler for generating additional revenues."

Bridge-it provides a business-level XML interface towards operators' BSS platforms, enabling simple integration whichever IN systems are used to serve pre-paid customers. It offers a vital tool for developing a unified customer care system that gives operators a single 'view' of users, regardless of whether the subscriber is pre-paid or post-paid.

The Bridge-it platform uses industry standards and can be used to provide a closer connection between operators' BSS and OSS systems and other key business processes handled by separate ERP systems.

LogicaCMG supplies stand-alone 'cartridges', pre-integrated with Bridge-it. These include a Call History Server that can provide pre-paid customer call information; a Promotions Server that increases the speed and flexibility with which marketing departments can launch new customer offers; and a Business Intelligence engine that can be used to analyse subscriber behaviour and provide management reports.

©CIOL Bureau

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