Comviva unveils its latest marketing studio

Comviva has launched MobiLytixTM Marketing Studio, an integrated portfolio of marketing solutions that includes real time marketing, digital marketing, rewards and AI workbench (AIX).

It provides communication service providers (CSPs) which can execute omnichannel high-impact marketing programs for boosting revenue and customer lifetime value.

The platform can be used by businesses to take full control of customer engagement across the entire lifecycle and deliver real-time digital experiences.

“Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction,” Amit Sanyal, EVP and COO, said.