Compuage sets off a new 'Odyssey'

Vinita Suvarna-Bhatia

MUMBAI: Six months after launching its own brand 'Odyssey', Compuage Infocom

has decided to roll out new lines of products for its existing range in a bid to

make the brand a strong player in the market. The new arrivals include four new

speakers, mice, motherboards, cabinets, wired and cordless keyboards.

Odyssey's closest competitors are Mercury and Adcom, whose products are

priced at par with Odyssey's. Compuage Infocom, MD Atul Mehta says, "We

have priced our products competitively. At the same time, we also concentrate on

providing good quality for the right price."

Compuage is stepping up its promotional campaign for Odyssey. It promoted

Odyssey at COMPASS 2002 in a major way. Says, Compuage Infocom,

Director-Marketing Viju Bruno, "Since the launch of the brand, Odyssey

products have been seeing a month-on-month sales growth of 10 per cent. With our

aggressive promotional campaigns we hope to increase this to 20 per cent per

month."

Odyssey products are being sold by 200 to 300 partners from Compuage's

channel base. This number is being increased steadily. Dealers make a margin of

approximately five to eight percent on these products. Compuage has a national

service center in Mumbai and has over 25 qualified service engineers throughout

the country.

Compuage has also put its software plans on hold for the moment. The company

had plans to carry on offshore software projects in India. But with the ongoing

recession, the company has trained its sights on Odyssey to ride the turbulent

waves.