Custom Publishing Presentation

I could finally pull out the presentation on Custom Publishing. You can see it here.

One slide stands out as the best set of advise. Here is what it says:

• Do not use CP as a short term tactic
• Ensure clarity on objectives and committed to consistent dialogue
• Be realistic about ROI
• Don't jump in and jump out
• Customer engagement is not a one  night stance

There are interesting case studies and some very good numbers on custom publishing. Let me know what you think.