LONDON, UK: Global communications agency Cohn & Wolfe has announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule, a global leader in mobile and multiscreen marketing. The global unit will be led by mobile industry veteran Kristine Newman , senior vice president, Mobile Engagement, Cohn & Wolfe.
ME-24 offers three categories of service for clients: Mobile Engagement Strategy helps brands maximize mobile touchpoints as part of their overall marketing and business approach; Mobile Campaign Development focuses on campaign activation to promote a consumer product or brand; and Mobile Product Development includes the creation of proprietary technology products for brands such as mobile applications and other mobile-enabled, applied technology solutions.
"ME-24 is our mobile solution for brands that seek to maximize consumer engagement in a fully-integrated, media ecosystem," said Donna Imperato, CEO, Cohn & Wolfe. "There is no such thing as 'offline', only a continually connected world where the consumer wields pocket-sized power to impact brand reputation or transact in an instant. ME-24 gives us the ability to deliver an enhanced and deeper level of engagement for our clients' brands."
Daniel Rosen, Global CEO, Joule said, "Brands need to drive value from the behavior of the always-connected consumer, and communicate with them when interactions mean the most. ME-24 was created specifically to meet the challenge of delivering innovative and contextual media products and services for our clients."
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